Strategic communications is important for building awareness, engagement, and commitment for serving children and youth. When this communication is bidirectional, it also creates avenues for state education agency (SEA) leaders to receive timely, honest feedback from stakeholders about the effectiveness of whole-person initiatives.

This guide is organized around six interrelated domains of alignment and coherence: Goals, Funding and Policies, Strategic Communications, Stakeholder Engagement, Capacity Building, and Data Use.

This Strategic Communications Workbook is designed to be used by SEA leaders as a companion to Serving the Whole Person: An Alignment and Coherence Guide for State Education Agencies in order to aid in the design and launch of their strategic communications efforts.